{"product_id":"the-fukm-hat-royal-black","title":"The FUKM Hat","description":"\u003cp\u003e\u003cspan class=\"font-semibold\" data-streamdown=\"strong\"\u003eFUKM Hat\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e44–39. On the road. In their house.\u003c\/p\u003e\n\u003cp\u003eAfter Florida took down Auburn, a locker-room video of Coach Jon Sumrall lit up the internet — one line, two words, zero apologies: \"F— 'em.\" Asked about it later, he blamed AI… then owned it: \"Yeah, I cuss after the game sometimes.\"\u003c\/p\u003e\n\u003cp\u003eGator Nation knew exactly what he meant. So we put it on a hat.\u003c\/p\u003e\n\u003cp\u003eFUKM. If you know, you know.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"font-semibold\" data-streamdown=\"strong\"\u003eDetails:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"list-inside list-disc whitespace-normal [li_\u0026amp;]:pl-6\" data-streamdown=\"unordered-list\"\u003e\n\u003cli class=\"py-1 [\u0026amp;\u0026gt;p]:inline\" data-streamdown=\"list-item\"\u003eEmbroidered FUKM patch — blue letters, Florida silhouette in the U\u003c\/li\u003e\n\u003cli class=\"py-1 [\u0026amp;\u0026gt;p]:inline\" data-streamdown=\"list-item\"\u003e Richardson flat bill snapback   Royal\/Black\u003c\/li\u003e\n\u003cli class=\"py-1 [\u0026amp;\u0026gt;p]:inline\" data-streamdown=\"list-item\"\u003eSnapback closure, one size fits most\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFan-made for the fans who were yelling it right along with him. Not official university gear.\u003c\/p\u003e","brand":"White Bait Matters","offers":[{"title":"Royal\/Black flat bill","offer_id":63100222963793,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/5797\/0769\/files\/81437232617__D2FE5623-39D9-4151-B03C-5C19DA977AE9-Photoroom.jpg?v=1792698202","url":"https:\/\/whitebaitmatters.com\/products\/the-fukm-hat-royal-black","provider":"White Bait Matters","version":"1.0","type":"link"}