{"title":"The FUKM Hat","description":"\u003cp\u003e\u003cspan class=\"font-semibold\" data-streamdown=\"strong\"\u003eFUKM Hat\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e44–39. On the road. In their house.\u003c\/p\u003e\n\u003cp\u003eAfter Florida took down Auburn, a locker-room video of Coach Jon Sumrall lit up the internet — one line, two words, zero apologies: \"F— 'em.\" Asked about it later, he blamed AI… then owned it: \"Yeah, I cuss after the game sometimes.\"\u003c\/p\u003e\n\u003cp\u003eGator Nation knew exactly what he meant. So we put it on a hat.\u003c\/p\u003e\n\u003cp\u003eFUKM. If you know, you know.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"font-semibold\" data-streamdown=\"strong\"\u003eDetails:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"list-inside list-disc whitespace-normal [li_\u0026amp;]:pl-6\" data-streamdown=\"unordered-list\"\u003e\n\u003cli class=\"py-1 [\u0026amp;\u0026gt;p]:inline\" data-streamdown=\"list-item\"\u003eEmbroidered FUKM patch — blue letters, Florida silhouette in the U\u003c\/li\u003e\n\u003cli class=\"py-1 [\u0026amp;\u0026gt;p]:inline\" data-streamdown=\"list-item\"\u003eRichardson 112 trucker (Orange\/White, Royal\/White) or Richardson flat bill snapback (Khaki, Heather Gray\/Black, Royal\/Black, White)\u003c\/li\u003e\n\u003cli class=\"py-1 [\u0026amp;\u0026gt;p]:inline\" data-streamdown=\"list-item\"\u003eSnapback closure, one size fits most\u003c\/li\u003e\n\u003cli class=\"py-1 [\u0026amp;\u0026gt;p]:inline\" data-streamdown=\"list-item\"\u003eShips the next business day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFan-made for the fans who were yelling it right along with him. Not official university gear.\u003c\/p\u003e","products":[{"product_id":"the-fukm-hat-orange-white","title":"The FUKM Hat","description":"\u003cp\u003e\u003cspan class=\"font-semibold\" data-streamdown=\"strong\"\u003eFUKM Hat\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e44–39. On the road. In their house.\u003c\/p\u003e\n\u003cp\u003eAfter Florida took down Auburn, a locker-room video of Coach Jon Sumrall lit up the internet — one line, two words, zero apologies: \"F— 'em.\" Asked about it later, he blamed AI… then owned it: \"Yeah, I cuss after the game sometimes.\"\u003c\/p\u003e\n\u003cp\u003eGator Nation knew exactly what he meant. So we put it on a hat.\u003c\/p\u003e\n\u003cp\u003eFUKM. If you know, you know.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"font-semibold\" data-streamdown=\"strong\"\u003eDetails:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"list-inside list-disc whitespace-normal [li_\u0026amp;]:pl-6\" data-streamdown=\"unordered-list\"\u003e\n\u003cli class=\"py-1 [\u0026amp;\u0026gt;p]:inline\" data-streamdown=\"list-item\"\u003eEmbroidered FUKM patch — blue letters, Florida silhouette in the U\u003c\/li\u003e\n\u003cli class=\"py-1 [\u0026amp;\u0026gt;p]:inline\" data-streamdown=\"list-item\"\u003eRichardson 112 trucker Orange\/White\u003c\/li\u003e\n\u003cli class=\"py-1 [\u0026amp;\u0026gt;p]:inline\" data-streamdown=\"list-item\"\u003eSnapback closure, one size fits most\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFan-made for the fans who were yelling it right along with him. Not official university gear.\u003c\/p\u003e","brand":"White Bait Matters","offers":[{"title":"Orange\/White","offer_id":63098924302417,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/5797\/0769\/files\/81437228466__34E0D3FB-173E-49D4-9705-7863144CE183-Photoroom.jpg?v=1792696835"},{"product_id":"the-fukm-hat-khaki-heather-gray","title":"The FUKM Hat","description":"\u003cp\u003e\u003cspan class=\"font-semibold\" data-streamdown=\"strong\"\u003eFUKM Hat\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e44–39. On the road. In their house.\u003c\/p\u003e\n\u003cp\u003eAfter Florida took down Auburn, a locker-room video of Coach Jon Sumrall lit up the internet — one line, two words, zero apologies: \"F— 'em.\" Asked about it later, he blamed AI… then owned it: \"Yeah, I cuss after the game sometimes.\"\u003c\/p\u003e\n\u003cp\u003eGator Nation knew exactly what he meant. So we put it on a hat.\u003c\/p\u003e\n\u003cp\u003eFUKM. If you know, you know.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"font-semibold\" data-streamdown=\"strong\"\u003eDetails:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"list-inside list-disc whitespace-normal [li_\u0026amp;]:pl-6\" data-streamdown=\"unordered-list\"\u003e\n\u003cli class=\"py-1 [\u0026amp;\u0026gt;p]:inline\" data-streamdown=\"list-item\"\u003eEmbroidered FUKM patch — blue letters, Florida silhouette in the U\u003c\/li\u003e\n\u003cli class=\"py-1 [\u0026amp;\u0026gt;p]:inline\" data-streamdown=\"list-item\"\u003e Richardson flat bill snapback (Khaki, Heather Gray\u003c\/li\u003e\n\u003cli class=\"py-1 [\u0026amp;\u0026gt;p]:inline\" data-streamdown=\"list-item\"\u003eSnapback closure, one size fits most\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFan-made for the fans who were yelling it right along with him. Not official university gear.\u003c\/p\u003e","brand":"White Bait Matters","offers":[{"title":"Khaki flat bill","offer_id":63100049915985,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/5797\/0769\/files\/81437230438__8B748CEC-9F5A-4C7D-86F9-9B6F40FFD396-Photoroom.jpg?v=1792698196"},{"product_id":"the-fukm-hat-royal-black","title":"The FUKM Hat","description":"\u003cp\u003e\u003cspan class=\"font-semibold\" data-streamdown=\"strong\"\u003eFUKM Hat\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e44–39. On the road. In their house.\u003c\/p\u003e\n\u003cp\u003eAfter Florida took down Auburn, a locker-room video of Coach Jon Sumrall lit up the internet — one line, two words, zero apologies: \"F— 'em.\" Asked about it later, he blamed AI… then owned it: \"Yeah, I cuss after the game sometimes.\"\u003c\/p\u003e\n\u003cp\u003eGator Nation knew exactly what he meant. So we put it on a hat.\u003c\/p\u003e\n\u003cp\u003eFUKM. If you know, you know.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"font-semibold\" data-streamdown=\"strong\"\u003eDetails:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"list-inside list-disc whitespace-normal [li_\u0026amp;]:pl-6\" data-streamdown=\"unordered-list\"\u003e\n\u003cli class=\"py-1 [\u0026amp;\u0026gt;p]:inline\" data-streamdown=\"list-item\"\u003eEmbroidered FUKM patch — blue letters, Florida silhouette in the U\u003c\/li\u003e\n\u003cli class=\"py-1 [\u0026amp;\u0026gt;p]:inline\" data-streamdown=\"list-item\"\u003e Richardson flat bill snapback   Royal\/Black\u003c\/li\u003e\n\u003cli class=\"py-1 [\u0026amp;\u0026gt;p]:inline\" data-streamdown=\"list-item\"\u003eSnapback closure, one size fits most\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFan-made for the fans who were yelling it right along with him. Not official university gear.\u003c\/p\u003e","brand":"White Bait Matters","offers":[{"title":"Royal\/Black flat bill","offer_id":63100222963793,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/5797\/0769\/files\/81437232617__D2FE5623-39D9-4151-B03C-5C19DA977AE9-Photoroom.jpg?v=1792698202"},{"product_id":"the-fukm-hat-heather-gray-black","title":"The FUKM Hat","description":"\u003cp\u003e\u003cspan class=\"font-semibold\" data-streamdown=\"strong\"\u003eFUKM Hat\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e44–39. On the road. In their house.\u003c\/p\u003e\n\u003cp\u003eAfter Florida took down Auburn, a locker-room video of Coach Jon Sumrall lit up the internet — one line, two words, zero apologies: \"F— 'em.\" Asked about it later, he blamed AI… then owned it: \"Yeah, I cuss after the game sometimes.\"\u003c\/p\u003e\n\u003cp\u003eGator Nation knew exactly what he meant. So we put it on a hat.\u003c\/p\u003e\n\u003cp\u003eFUKM. If you know, you know.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"font-semibold\" data-streamdown=\"strong\"\u003eDetails:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"list-inside list-disc whitespace-normal [li_\u0026amp;]:pl-6\" data-streamdown=\"unordered-list\"\u003e\n\u003cli class=\"py-1 [\u0026amp;\u0026gt;p]:inline\" data-streamdown=\"list-item\"\u003eEmbroidered FUKM patch — blue letters, Florida silhouette in the U\u003c\/li\u003e\n\u003cli class=\"py-1 [\u0026amp;\u0026gt;p]:inline\" data-streamdown=\"list-item\"\u003e Richardson flat bill snapback, Heather Gray\/Black\u003c\/li\u003e\n\u003cli class=\"py-1 [\u0026amp;\u0026gt;p]:inline\" data-streamdown=\"list-item\"\u003eSnapback closure, one size fits most\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFan-made for the fans who were yelling it right along with him. Not official university gear.\u003c\/p\u003e","brand":"White Bait Matters","offers":[{"title":"Heather Gray\/Black flat bill","offer_id":63100346892369,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/5797\/0769\/files\/81437231346__6BC57EEF-9AE1-4C5A-B01D-83BE7BEC7C48-Photoroom.jpg?v=1792698200"},{"product_id":"the-fukm-hat-white-flat-bill","title":"The FUKM Hat","description":"\u003cp\u003e\u003cspan class=\"font-semibold\" data-streamdown=\"strong\"\u003eFUKM Hat\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e44–39. On the road. In their house.\u003c\/p\u003e\n\u003cp\u003eAfter Florida took down Auburn, a locker-room video of Coach Jon Sumrall lit up the internet — one line, two words, zero apologies: \"F— 'em.\" Asked about it later, he blamed AI… then owned it: \"Yeah, I cuss after the game sometimes.\"\u003c\/p\u003e\n\u003cp\u003eGator Nation knew exactly what he meant. So we put it on a hat.\u003c\/p\u003e\n\u003cp\u003eFUKM. If you know, you know.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"font-semibold\" data-streamdown=\"strong\"\u003eDetails:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"list-inside list-disc whitespace-normal [li_\u0026amp;]:pl-6\" data-streamdown=\"unordered-list\"\u003e\n\u003cli class=\"py-1 [\u0026amp;\u0026gt;p]:inline\" data-streamdown=\"list-item\"\u003eEmbroidered FUKM patch — blue letters, Florida silhouette in the U\u003c\/li\u003e\n\u003cli class=\"py-1 [\u0026amp;\u0026gt;p]:inline\" data-streamdown=\"list-item\"\u003e Richardson flat bill snapback White\u003c\/li\u003e\n\u003cli class=\"py-1 [\u0026amp;\u0026gt;p]:inline\" data-streamdown=\"list-item\"\u003eSnapback closure, one size fits most\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFan-made for the fans who were yelling it right along with him. Not official university gear.\u003c\/p\u003e","brand":"White Bait Matters","offers":[{"title":"White Flat Bill","offer_id":63100499198033,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/5797\/0769\/files\/81437233604__9486B50C-FF50-45CA-BB3C-F8E47DFD261C-Photoroom.jpg?v=1792698208"},{"product_id":"the-fukm-hat-royal-white","title":"The FUKM Hat","description":"\u003cp\u003e\u003cspan class=\"font-semibold\" data-streamdown=\"strong\"\u003eFUKM Hat\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e44–39. On the road. In their house.\u003c\/p\u003e\n\u003cp\u003eAfter Florida took down Auburn, a locker-room video of Coach Jon Sumrall lit up the internet — one line, two words, zero apologies: \"F— 'em.\" Asked about it later, he blamed AI… then owned it: \"Yeah, I cuss after the game sometimes.\"\u003c\/p\u003e\n\u003cp\u003eGator Nation knew exactly what he meant. So we put it on a hat.\u003c\/p\u003e\n\u003cp\u003eFUKM. If you know, you know.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"font-semibold\" data-streamdown=\"strong\"\u003eDetails:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"list-inside list-disc whitespace-normal [li_\u0026amp;]:pl-6\" data-streamdown=\"unordered-list\"\u003e\n\u003cli class=\"py-1 [\u0026amp;\u0026gt;p]:inline\" data-streamdown=\"list-item\"\u003eEmbroidered FUKM patch — blue letters, Florida silhouette in the U\u003c\/li\u003e\n\u003cli class=\"py-1 [\u0026amp;\u0026gt;p]:inline\" data-streamdown=\"list-item\"\u003eRichardson 112 trucker Royal\/White\u003c\/li\u003e\n\u003cli class=\"py-1 [\u0026amp;\u0026gt;p]:inline\" data-streamdown=\"list-item\"\u003eSnapback closure, one size fits most\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFan-made for the fans who were yelling it right along with him. Not official university gear.\u003c\/p\u003e","brand":"White Bait Matters","offers":[{"title":"Royal\/White trucker","offer_id":63100569485393,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/5797\/0769\/files\/81437234495__B3A40E77-FEFA-4D6B-96A5-C62AC7EAEE3B-Photoroom.jpg?v=1792698216"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/5797\/0769\/collections\/81437228466__34E0D3FB-173E-49D4-9705-7863144CE183-Photoroom.jpg?v=1792697676","url":"https:\/\/whitebaitmatters.com\/collections\/the-fukm-hat.oembed","provider":"White Bait Matters","version":"1.0","type":"link"}